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PhotoSwipe Pro - Deployment Readiness Checklist

Executive Summaryโ€‹

Current Status: ๐ŸŸก NOT READY for production deployment
Completion: ~40% (core functionality built, monetization incomplete)


๐Ÿ“‹ Deployment Readiness Assessmentโ€‹

โœ… What's Ready (Built & Tested)โ€‹

Core Pro Featuresโ€‹

  • โœ… AI captioning engine (OpenRouter integration)
  • โœ… Local license validation with 14-day offline grace
  • โœ… Remote license validation (server-side)
  • โœ… ImageObject schema generation for SEO
  • โœ… Provider-agnostic architecture (SOLID principles)
  • โœ… 29 unit/integration tests (100% passing)
  • โœ… Mock mode for development/demos
  • โœ… API server with license & AI endpoints
  • โœ… Demo website with live AI captioning showcase
  • โœ… License panel UI component

Documentationโ€‹

  • โœ… Architecture documentation
  • โœ… Testing summary
  • โœ… Development commands guide
  • โœ… Lemon Squeezy integration proposal

โŒ What's Missing (Blockers for Launch)โ€‹

๐Ÿ”ด CRITICAL - Payment & License Delivery Systemโ€‹

1. Lemon Squeezy Product Setupโ€‹

Status: โŒ Not configured
What's needed:

  • Create Lemon Squeezy account
  • Set up product(s):
    • PhotoSwipe Pro - Site License ($99/year)
    • PhotoSwipe Pro - Agency License ($299/year)
    • PhotoSwipe Pro - Enterprise License ($999/year)
  • Configure license key generation in LS dashboard
  • Set up webhook endpoint for license activation
  • Add LEMON_SQUEEZY_API_KEY to production environment
  • Add LEMON_SQUEEZY_STORE_ID and LEMON_SQUEEZY_PRODUCT_ID

Current state: Backend code exists but no real LS product configured

2. Checkout Page Integrationโ€‹

Status: โŒ Incomplete
Location: demo-docs-website/src/pages/checkout.mdx

What's missing:

  • Lemon Squeezy checkout embed/button
  • Product selection UI (Site/Agency/Enterprise)
  • Pricing table with feature comparison
  • Payment form integration
  • Success/failure redirect handling
  • VAT/tax calculation for EU customers

Current state: Static page exists, no payment integration

3. License Delivery Workflowโ€‹

Status: โŒ Not built

What's needed:

User pays โ†’ LS generates license key โ†’ Email sent โ†’ User activates โ†’ Pro features unlock

Missing pieces:

  • Email template with license key + installation instructions
  • Webhook handler to process successful payments
  • Customer portal for license management
  • License key lookup/recovery system
  • Activation tracking (how many sites using this key?)

Current state: No automated delivery system

4. Private NPM Registry or Distributionโ€‹

Status: โŒ Not set up

Options: A. Private NPM Registry (recommended for commercial)

  • Set up private npm scope (@photoswipe-pro)
  • Configure authentication via license key
  • Publish photoswipe-pro package
  • Add installation docs

B. GitHub Releases + ZIP (simpler, less professional)

  • Create private GitHub repo
  • Grant access to paying customers
  • Automate release builds
  • Provide download instructions

C. CDN with License-Gated Access (for hosted version)

  • Set up CDN (Cloudflare, AWS CloudFront)
  • Implement license key validation on CDN edge
  • Provide <script> tag for customers

Current state: Code exists in /src/pro/ but no distribution method


๐ŸŸก IMPORTANT - User Experience Gapsโ€‹

5. Installation Documentationโ€‹

Status: โŒ Incomplete
Location: docs/how-to-use-pro.md (needs expansion)

What customers need to know:

  • How to install the Pro package

    # Option A: NPM (if we set up private registry)
    npm install @photoswipe-pro/photoswipe-pro --registry=https://registry.photoswipe.pro

    # Option B: Manual download
    # Download from customer portal, extract, import
  • How to initialize with license key

    import PhotoSwipe from '@photoswipe-pro/photoswipe-pro';
    import { enableAiCaptions } from '@photoswipe-pro/ai-seo';

    const pswp = new PhotoSwipe({
    licenseKey: 'pswp_prod_abc123...',
    // ... other options
    });

    // Enable AI captions
    enableAiCaptions(pswp, {
    licenseKey: 'pswp_prod_abc123...',
    provider: 'openrouter', // or 'openai', 'anthropic'
    apiKey: 'your-ai-api-key'
    });
  • Where to store the license key (env vars, config file, etc.)

  • How to configure AI provider (OpenRouter, OpenAI, etc.)

  • How to test it works (demo page, validation check)

  • Troubleshooting guide (common errors, solutions)

Current state: Basic docs exist, need real-world integration examples

6. Customer Portalโ€‹

Status: โŒ Not built
Location: demo-docs-website/src/pages/customer-portal.mdx (placeholder)

What customers need:

  • Login with email/license key
  • View active licenses
  • Activate/deactivate domains
  • Download latest version of Pro package
  • Manage billing (upgrade/downgrade/cancel)
  • View invoices/receipts
  • Contact support

Current state: Empty page with navbar link

7. License Validation UXโ€‹

Status: โš ๏ธ Partial

What works:

  • โœ… Local validation with grace period
  • โœ… Server-side validation API
  • โœ… Error messages for invalid keys

What's missing:

  • Clear error messages in production (not just "license_failed")
  • Friendly UI feedback when license expires
  • Renewal reminders before expiration
  • Offline mode indicator (showing grace period remaining)
  • Admin dashboard to view all active licenses

Current state: Backend works, frontend UX needs polish


๐ŸŸข NICE-TO-HAVE - Pre-Launch Improvementsโ€‹

8. AI Provider Configurationโ€‹

Status: โš ๏ธ OpenRouter only

Current:

  • โœ… OpenRouter integration working
  • โœ… Configurable model selection
  • โœ… Mock mode for testing

Missing:

  • OpenAI direct integration (alternative provider)
  • Anthropic Claude integration (alternative provider)
  • Google Gemini integration (alternative provider)
  • Customer-facing docs: "Which AI provider should I use?"
  • Cost calculator (estimated API costs per 1000 images)

Impact: Customers can only use OpenRouter initially (acceptable for MVP)

9. Production Deploymentโ€‹

Status: โŒ Not deployed

What's needed:

  • Hosting for docs/marketing site:

    • Vercel/Netlify deployment
    • Custom domain DNS setup (photoflowseo.com or photoswipe-pro.com)
    • SSL certificate (auto via Vercel)
    • Environment variables configured
  • Hosting for API server:

    • Deploy to Vercel Serverless Functions, AWS Lambda, or Railway
    • Set environment variables:
      • OPENROUTER_API_KEY
      • LEMON_SQUEEZY_API_KEY
      • LEMON_SQUEEZY_STORE_ID
      • LEMON_SQUEEZY_PRODUCT_ID
    • Configure CORS for production domain
    • Set up monitoring/logging (Sentry, Datadog)
  • Database (if needed for license tracking):

    • Set up Postgres/MySQL (Supabase, PlanetScale)
    • Schema for license_activations table
    • Track: license_key, domain, activated_at, last_validated_at

Current state: Runs locally only

Status: โš ๏ธ Partial

What exists:

  • โœ… LICENSE (AGPL for free version)
  • โœ… LICENSE-commercial (commercial license template)

What's missing:

  • Terms of Service (TOS) page
  • Privacy Policy page
  • Refund policy (Lemon Squeezy default or custom?)
  • GDPR compliance statement (if selling to EU)
  • Cookie consent banner (if using analytics)
  • Data retention policy for license activations

Current state: Basic licenses exist, no customer-facing legal pages

11. Support & Customer Successโ€‹

Status: โŒ Not set up

What's needed:

  • Support email (support@photoswipe-pro.example.com)
  • Ticketing system (Intercom, Zendesk, or simple email)
  • Knowledge base / FAQ
  • Migration guide from free to Pro
  • Video tutorials for installation
  • Slack/Discord community (optional)

Current state: Contact info is placeholder


๐ŸŽฏ End-to-End User Journey Assessmentโ€‹

Journey 1: Discovery โ†’ Purchase โ†’ Installationโ€‹

Step 1: Discoveryโ€‹

URL: https://photoflowseo.com/pro
Status: โœ… Works locally
User sees:

  • Demo of AI captioning in action
  • Pricing comparison (Free vs Pro)
  • CTA button: "Buy Now โ€” Starting at $99/year"

What works:

  • โœ… Demo loads and shows AI captions
  • โœ… License panel allows testing activation flow

What's missing:

  • โŒ No actual checkout integration
  • โŒ No testimonials/social proof
  • โŒ No "See AI SEO guide" link content

Step 2: Purchaseโ€‹

URL: https://photoflowseo.com/checkout
Status: โŒ BLOCKER - Page exists but no payment

Expected flow:

User clicks "Buy Now" 
โ†’ Checkout page loads
โ†’ Selects license tier (Site/Agency/Enterprise)
โ†’ Enters email, payment info
โ†’ Lemon Squeezy processes payment
โ†’ User redirected to success page
โ†’ Email sent with license key + install instructions

Current state:

User clicks "Buy Now"
โ†’ Checkout page loads
โ†’ โŒ NO PAYMENT FORM
โ†’ Dead end

Blocker: Need to integrate Lemon Squeezy checkout overlay or embed


Step 3: Receive License Keyโ€‹

Status: โŒ BLOCKER - No automated delivery

Expected:

  • Email arrives within seconds with:
    • License key: pswp_prod_abc123...
    • Installation instructions link
    • Customer portal link to manage license
    • Support contact info

Current state:

  • No email system configured
  • No Lemon Squeezy webhook handler
  • No automated delivery

Blocker: Need to set up LS webhooks + email template


Step 4: Download Pro Packageโ€‹

Status: โŒ BLOCKER - No distribution method

Expected (Option A - NPM):

# Customer runs this after receiving key
npm install @photoswipe-pro/photoswipe-pro

Expected (Option B - Download):

1. Log into customer portal
2. Click "Download v5.4.4"
3. Extract photoswipe-pro.zip
4. Copy to project

Current state:

  • No private NPM package published
  • No customer portal with download link
  • Code exists in /src/pro/ but unreachable to customers

Blocker: Must choose and implement distribution method


Step 5: Install in Projectโ€‹

Status: โš ๏ธ Partially documented

Expected: Customer follows guide at /how-to-use-pro:

// 1. Install (if NPM)
npm install @photoswipe-pro/photoswipe-pro

// 2. Import
import PhotoSwipe from '@photoswipe-pro/photoswipe-pro';
import { createAiSeoPlugin } from '@photoswipe-pro/photoswipe-pro/ai-seo';

// 3. Initialize with license key
const aiPlugin = createAiSeoPlugin({
licenseKey: 'pswp_prod_abc123...',
baseUrl: '/api/ai', // customer's own API proxy
onSchema: (schema) => {
// Inject ImageObject schema into page
const script = document.createElement('script');
script.type = 'application/ld+json';
script.textContent = JSON.stringify(schema);
document.head.appendChild(script);
}
});

const pswp = new PhotoSwipe({
// ... gallery options
});

pswp.on('afterInit', () => {
aiPlugin.initialize(pswp);
});

What's missing:

  • โŒ No clear instructions for setting up customer's own API proxy
  • โŒ No example for Next.js, React, Vue, etc.
  • โŒ No troubleshooting section
  • โŒ No "verify it works" test script

Current state: Demo code exists, but customer-facing install docs are incomplete


Step 6: Configure AI Providerโ€‹

Status: โš ๏ธ Partially documented

Expected: Customer needs to:

  1. Get their own OpenRouter API key
  2. Set up server-side proxy (to keep key secret)
  3. Configure AI endpoint in Pro plugin

Current implementation:

// Customer's backend (e.g., Next.js API route)
// /pages/api/ai/caption.js
export default async function handler(req, res) {
const { url, title, licenseKey } = req.body;

// Validate license
const licenseValid = await validateLicense(licenseKey);
if (!licenseValid) return res.status(403).json({ error: 'Invalid license' });

// Call AI provider
const response = await fetch('https://openrouter.ai/api/v1/chat/completions', {
method: 'POST',
headers: {
'Authorization': `Bearer ${process.env.OPENROUTER_API_KEY}`,
'Content-Type': 'application/json'
},
body: JSON.stringify({
model: 'openai/gpt-4o-mini',
messages: [{
role: 'user',
content: `Generate SEO alt text and caption for image: ${url}. Title: ${title}`
}]
})
});

const data = await response.json();
// Parse and return alt/caption
res.json({ alt: '...', caption: '...' });
}

What's missing:

  • โŒ No step-by-step guide for customer to set this up
  • โŒ No ready-to-use API route templates for popular frameworks
  • โŒ No explanation of why they need their own API key (cost, control)

Blocker: Customers won't know how to configure this without better docs


Step 7: Verify It Worksโ€‹

Status: โš ๏ธ No test suite for customers

Expected:

# Customer runs a test script
npx photoswipe-pro verify --license pswp_prod_abc123...

โœ… License valid
โœ… AI provider configured
โœ… Schema generation working
โœ… All systems operational

Current state:

  • No verification script
  • Customer must manually test in browser

Impact: Medium (customers can test manually, but poor UX)


Journey 2: Support & Renewalsโ€‹

Customer wants to upgrade (Site โ†’ Agency)โ€‹

Status: โŒ No upgrade path

Expected:

  • Customer portal shows "Upgrade to Agency" button
  • Pays difference prorated
  • License key updated automatically

Current state: Must contact support (manual process)


Customer wants to cancelโ€‹

Status: โš ๏ธ Via Lemon Squeezy

Expected:

  • Customer portal โ†’ "Cancel subscription"
  • License remains valid until end of billing period
  • No auto-renewal

Current state: Lemon Squeezy handles this, but no custom portal


License expires (1 year later)โ€‹

Status: โš ๏ธ Partial

Expected:

  • 30 days before: Email reminder to renew
  • On expiration: Pro features stop working
  • 14-day grace period (offline grace)
  • Email: "Renew to continue using Pro"

Current state:

  • Grace period works in code
  • No email reminders configured

๐Ÿ“Š Readiness Score by Categoryโ€‹

CategoryStatusScoreBlocker?
Core Pro Featuresโœ… Complete100%No
Testingโœ… Complete100%No
Payment IntegrationโŒ Missing0%YES
License DeliveryโŒ Missing0%YES
Distribution MethodโŒ Missing0%YES
Installation Docsโš ๏ธ Partial40%YES
Customer PortalโŒ Missing0%No
Production HostingโŒ Missing0%YES
Legal Pagesโš ๏ธ Partial30%No
Support SystemโŒ Missing0%No

Overall Readiness: 40%


๐Ÿš€ Path to Launch - Prioritized Action Planโ€‹

Phase 1: Critical Blockers (1-2 weeks)โ€‹

Goal: Enable payment โ†’ license delivery โ†’ installation

Week 1: Payment & Deliveryโ€‹

  1. Set up Lemon Squeezy (2 days)

    • Create products (Site/Agency/Enterprise)
    • Configure license key generation
    • Test checkout flow
    • Get API keys
  2. Integrate checkout page (1 day)

    • Add Lemon Squeezy overlay to /checkout
    • Configure pricing tiers
    • Test successful purchase
  3. Build license delivery webhook (2 days)

    • Handle order_created webhook from LS
    • Send email with license key + instructions
    • Store activation in database (optional)
  4. Set up email templates (1 day)

    • Purchase confirmation with key
    • Installation instructions
    • Welcome email with support info

Week 2: Distribution & Installationโ€‹

  1. Choose distribution method (1 day)

    • Decision: Private NPM vs GitHub vs CDN
    • Set up chosen method
  2. Build production package (2 days)

    • Create photoswipe-pro package
    • Include only /src/pro/ code
    • Add license validation
    • Publish to chosen distribution
  3. Write customer installation guide (2 days)

    • Step-by-step for Next.js, React, Vue, vanilla JS
    • API proxy setup instructions
    • AI provider configuration
    • Troubleshooting section
  4. Deploy to production (1 day)

    • Deploy docs site to Vercel
    • Deploy API server to Vercel Functions
    • Configure environment variables
    • Set up custom domain

Phase 2: User Experience (1 week)โ€‹

Goal: Polish customer journey

  1. Build customer portal (3 days)

    • Login with email/license key
    • View/manage licenses
    • Download Pro package
    • Basic billing management
  2. Improve license validation UX (1 day)

    • Better error messages
    • Expiration warnings
    • Grace period indicator
  3. Add legal pages (1 day)

    • Terms of Service
    • Privacy Policy
    • Refund policy
  4. Set up support email (1 day)


Phase 3: Nice-to-Have (Ongoing)โ€‹

Goal: Improve conversions and retention

  1. Add testimonials and social proof
  2. Create video tutorials
  3. Build knowledge base
  4. Add more AI providers (OpenAI, Claude)
  5. Create migration guides
  6. Set up analytics and monitoring

โœ… Pre-Launch Verification Checklistโ€‹

Before Going Live:โ€‹

  • Purchase a license as a test customer (end-to-end)
  • Verify license key received via email
  • Download/install Pro package successfully
  • Configure AI provider and generate captions
  • Verify ImageObject schema appears in page source
  • Test license validation (valid, invalid, expired)
  • Test offline grace period (disconnect from internet)
  • Check all legal pages load correctly
  • Verify refund works (test in LS dashboard)
  • Load test API server (can it handle 100 concurrent requests?)
  • Check mobile responsiveness of checkout/portal
  • Run security audit (no API keys exposed client-side)
  • Set up error monitoring (Sentry)
  • Configure backup/disaster recovery
  • Test on production domain before announcing

๐ŸŽฏ Minimum Viable Product (MVP) Launchโ€‹

To launch TODAY, you need:

  1. โœ… Core Pro features (done)
  2. โŒ Lemon Squeezy checkout integration (2 days)
  3. โŒ Automated license delivery (1 day)
  4. โŒ Distribution method (GitHub Releases, 1 day)
  5. โŒ Customer installation docs (1 day)
  6. โŒ Production deployment (1 day)

Minimum time to launch: 6 days of focused work


Soft Launch (Private Beta)โ€‹

  1. Invite 5-10 beta testers
  2. Give them free licenses
  3. Walk them through installation
  4. Collect feedback on docs/UX
  5. Fix critical issues

Public Launchโ€‹

  1. Announce on Product Hunt, Hacker News
  2. Publish blog post: "Introducing PhotoSwipe Pro with AI SEO"
  3. Share on social media
  4. Email existing PhotoSwipe users (if you have a list)

๐Ÿ“ž Support Contactsโ€‹

If you have questions about this checklist:

  • Review: /docs/lemon-squeezy-license-integration.md
  • Review: /docs/pro-ai-captions-architecture.md
  • Review: /docs/fotoswipe-dual-license-e2e.md

Current repo status:

  • Code: Ready for production โœ…
  • Tests: Passing โœ…
  • Monetization: Not configured โŒ
  • Distribution: Not set up โŒ
  • Deployment: Local only โŒ

Verdict: DO NOT DEPLOY YET. Complete Phase 1 first.